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Dermatology marketing

Dermatology marketing that fills the cosmetic side of your schedule.

Medical dermatology books itself out. The open slots are usually in injectables, lasers and peels, where patients shop on price, availability and reviews. That’s the side we fill.

Clear Skin DermatologyMon 8:05 pm
How much is laser hair removal for underarms? Anything open this week?
Hi, this is Clear Skin Dermatology. Underarms are $95 a session, or $450 for six. I have Wednesday at 5:15 or Friday at 8:30 am.
Wednesday
Booked Wednesday at 5:15 with Jamie. Please don’t shave for 24 hours before. Full prep notes coming by text.
Booked in 63 secondsExample
What dermatology practices use

Five services for the appointments that don’t book themselves.

Hire one or several. Your team approves every line, and bookings land on the calendar you already use.

Leads Anytime$397 /mo
AI Assistant

Every cosmetic inquiry and missed call gets a text back in seconds, with the price and real times.

AI answering service →
Maps SEO Anytime$297 /mo
Google Maps SEO

Your Google Business Profile worked weekly, with each cosmetic treatment listed as a service.

Google Maps SEO →
Open Anytime$297 /mo
Smart AI Website

Treatment pages with clear prices and booking on the page, kept separate from your medical intake.

website design →
Replies Anytime$197 /mo
Review Management

Every review answered the day it posts, worded so nothing about a patient’s care is disclosed.

review management →
Socials Anytime$497 /mo
Social Media Management

Weekly posts on five platforms, built around treatments you want to book more of.

social media management →
Clients AnytimeThe bundle

Website, text answering, review replies and social posts on one invoice. Separately they come to $1,388 a month. The website is a $6,000 build we make free; it stays ours, and you use it as long as you’re a client.

$600 / mo + $1,000 setup
Why it fits

Cosmetic patients shop like customers, not referrals.

01

They compare on price and openings.

Someone looking for laser hair removal will message three offices. The one that answers with a price and a time this week books the series.

02

Repeat treatments add up.

Injectables every few months and laser packages make one new cosmetic patient worth far more than a single visit.

03

Medical intake stays separate.

The assistant books cosmetic visits and answers logistics. Anything that sounds medical, like a changing mole or a rash, is routed to your staff.

If you run an aesthetics suite alongside the practice, med spa marketing covers it. Practices filling chairs quickly often add Google Ads management, judged on booked appointments.

The math

How many more cosmetic appointments could you fit next week?

Set your open cosmetic slots and what a new cosmetic patient is worth in year one. This is the first year of Clients Anytime against filling a quarter of them.

What that space is worth, first year
$78,000
Filling only 25% of 208 open slots a year, at $1,500 a customer.
Break-even
One extra customer every 10 weeks pays for the whole thing.
Clients Anytime, first year$600/mo × 12 + $1,000 setup−$8,200
Net+$69,800
Not a quote. Your calendar, your numbers, and a deliberately low 25% fill rate.
“It’s made it so much easier to manage bookings, answer questions, and provide support 24/7. Like an extra team member who never sleeps.”
Laurel Glenn · RR Skincare · Denver CO · via Google

More owners, named and dated, on the results page.

Before you book

What dermatologists ask about marketing.

How do dermatologists attract more cosmetic patients?

Publish prices for your most-searched treatments, answer inquiries within minutes, and rank on the Google map for each treatment. Cosmetic patients shop like customers: they compare a few offices and book whoever replies first with a price and an opening.

How much does dermatology marketing cost?

Agency retainers for medical practices often run $2,000 to $6,000 a month before ads. Here, single services start at $197 a month, and the Clients Anytime bundle, covering website, text answering, review replies and social, is $600 a month plus a $1,000 setup.

How do I get my dermatology practice on Google Maps?

Verify your Google Business Profile, use Dermatologist as the primary category, list each treatment as a service, add real photos of the office and team, and collect reviews steadily. Give each dermatologist a practitioner listing so patients searching by name find them.

Should a dermatology practice offer online booking?

For cosmetic visits, yes. Many cosmetic patients want to book outside office hours and won’t call. Keep medical appointments on your existing intake process if they need screening, and let cosmetic treatments book directly.

How do dermatologists get more Google reviews?

Ask every satisfied patient within a day of their visit, by text, with a direct link. Don’t offer anything in exchange, and don’t screen for happy patients first, since Google prohibits both. Reply to every review without mentioning anyone’s care.

What should a dermatology website include?

Separate paths for medical and cosmetic visitors, a page per cosmetic treatment with price ranges, provider bios with credentials, insurance information for medical visits, and booking on every page. Patients should know within seconds whether you offer what they searched for.

Do dermatology practices need social media?

Mainly for the cosmetic side. Patients check Instagram and Facebook to see whether a practice is active and what results look like. Weekly posts are enough. You don’t need to chase trends.

How fast should a dermatology office respond to inquiries?

Within five minutes for cosmetic inquiries, because those patients are contacting other offices too. After an hour, many have booked elsewhere. An automatic text reply with a price and two openings covers evenings and busy clinic days.

Is Google Ads worth it for a dermatology practice?

For cosmetic treatments with open capacity, often yes. Medical dermatology usually fills from referrals. Run ads only for treatments you want to book more of, send them to that treatment’s page, and judge them on booked appointments.

Fifteen minutes, and you’ll know if this is useful to you.

Tell me what you sell and what your calendar looks like, and you’ll get a straight answer on whether I can help.

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