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Law firm marketing

Law firm marketing that turns late-night inquiries into booked consultations.

People look for a lawyer when something has just happened: a separation, an arrest, an accident. They call or message several firms, often after hours. The firm that answers calmly with a consultation time is the one they retain.

Keller Family LawTue 10:03 pm
I need to talk to someone about a divorce. Do you do free consultations?
Hi, this is Keller Family Law. Yes, the first 30-minute consultation is free, by phone or in the office. Tomorrow at 12:30 or Thursday at 5?
Thursday at 5, by phone
Booked Thursday at 5 by phone with attorney Sarah Keller. Please don’t send case details by text; she’ll cover everything on the call.
Consult booked in 82 secondsExample
What law firms use

Five services that make your firm the first to answer.

Hire one or several. Your intake team approves every line, and consultations land on the calendar you already use.

Leads Anytime$397 /mo
AI Assistant

Every missed call and web inquiry gets a text back in seconds, with consultation times. No legal advice, ever.

AI answering service →
Voice Anytime$199 /mo
AI Receptionist

Picks up by voice after hours and books the consultation. $1,000 setup, 200 minutes included. In build.

AI receptionist →
Maps SEO Anytime$297 /mo
Google Maps SEO

Your Google Business Profile worked weekly so you show for “family lawyer near me” and your practice areas.

Google Maps SEO →
AI SEO Anytime$997 /mo
SEO & AI Search Visibility

Practice-area pages written around what people ask, so you rank and get named by AI assistants.

AI SEO →
Replies Anytime$197 /mo
Review Management

Every review answered the day it posts, without confirming anyone is a client.

review management →
Clients AnytimeThe bundle

Website, text answering, review replies and social posts on one invoice. Separately they come to $1,388 a month. The website is a $6,000 build we make free; it stays ours, and you use it as long as you’re a client.

$600 / mo + $1,000 setup
Why it fits

One retained client covers a year of this.

01

The first firm to answer usually gets the call back.

People in a legal problem contact several firms in one sitting. A same-night reply with a consultation time wins most of them.

02

Intake stays with your team.

The assistant books consultations and answers logistics in approved wording. It never gives legal advice, and it asks people not to send case details by text.

03

Practice areas are separate searches.

Divorce, custody, DUI, personal injury: each is its own search and its own page. Ranking for each is how a firm shows up for the cases it wants.

For calls your front desk can’t take, the AI receptionist picks up. Every review gets a careful reply through review management.

The math

How many more consultations could your attorneys take next week?

Set your open consultation slots and the average value of a retained client. This is the first year of Clients Anytime against filling a quarter of them.

What that space is worth, first year
$416,000
Filling only 25% of 208 open slots a year, at $8,000 a customer.
Break-even
One extra customer every 51 weeks pays for the whole thing.
Clients Anytime, first year$600/mo × 12 + $1,000 setup−$8,200
Net+$407,800
Not a quote. Your calendar, your numbers, and a deliberately low 25% fill rate.
“I was about ready to close up and go get a job. Within a year BrazyAI’s lead gen had quadrupled my business. It saved me.”
Joe Shipp · Colorado Window Tint Pros · Lakewood CO

More owners, named and dated, on the results page.

Before you book

What law firms ask about marketing.

How do law firms get more clients?

Be the first firm to answer, and be easy to find for each practice area. People with a legal problem contact several firms at once. A reply within minutes with a consultation time, a strong Google profile, steady reviews and a page per practice area win most of them.

How much do law firms spend on marketing?

Small firms often spend several thousand dollars a month, and personal injury firms far more on ads. Here, single services start at $197 a month, and the Clients Anytime bundle, covering website, text answering, review replies and social, is $600 a month plus a $1,000 setup.

How do lawyers get on Google Maps?

Verify your Google Business Profile with the most specific category, such as Family Law Attorney or Criminal Justice Attorney, list each practice area as a service, add real office and attorney photos, and collect reviews steadily. Each attorney can also have a practitioner listing.

What are the advertising rules for law firms?

Lawyer advertising is regulated by each state bar, and rules differ on testimonials, claims about results, specialist titles and required disclaimers. Check your state’s rules of professional conduct before publishing, and keep ads factual: practice areas, location and how to book.

Should a law firm use an AI receptionist?

For scheduling and intake logistics, yes, if it’s set up carefully. It should book consultations in approved wording, never give legal advice, avoid collecting case details by text, and hand anything urgent or unusual to a person.

How should lawyers respond to Google reviews?

Reply to every review without confirming the reviewer was a client or discussing their matter. Thank them in general terms and, for a complaint, invite them to contact the office. Check your state bar’s guidance on responding to reviews.

What should a law firm website include?

A page for each practice area answering what people actually ask, attorney bios with credentials, your consultation process and any fees, office locations, required disclaimers, and a way to book a consultation on every page.

How fast should a law firm respond to new inquiries?

Within minutes when you can, and with an automatic reply after hours. People often reach out at night right after something happens, and the firm that offers a consultation time first is usually the one they speak to.

Is SEO worth it for a small law firm?

Usually, for the practice areas you want more of. Competitive terms like personal injury take longer, but local searches like “family lawyer near me” respond to a well-worked Google profile, reviews and focused practice-area pages within months.

Fifteen minutes, and you’ll know if this is useful to you.

Tell me what you sell and what your calendar looks like, and you’ll get a straight answer on whether I can help.

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